Indian parents check WhatsApp 50+ times a day. They check email once. They read SMS if it's from a known sender. And they open push notifications if the app is installed. Understanding this hierarchy is crucial for effective school-to-parent communication.
The Communication Channels
WhatsApp Business API The most effective channel for Indian parents. Delivery rates are near 100%, open rates exceed 90%, and parents actually read the messages. Use for fee reminders, attendance alerts, and important circulars.
SMS Still essential for parents without smartphones (rural schools) and as a fallback when WhatsApp fails. Use for time-sensitive alerts like bus delays and emergency notifications.
Push Notifications Great for parents who have the school app installed. Low cost, instant delivery. Use for homework updates, exam schedules, and general announcements.
Email Best for detailed communications — progress reports, fee statements, event invitations. Not for time-sensitive information.
Building the Strategy
The key is using the right channel for the right message:
| Message Type | Primary Channel | Fallback |
|---|---|---|
| Fee reminder | SMS | |
| Attendance alert | SMS | |
| Circular/Notice | Push notification | |
| Progress report | Parent portal | |
| Emergency | SMS + WhatsApp | Phone call |
Common Mistakes
- Sending everything via SMS — Expensive and parents start ignoring them
- Using personal WhatsApp groups — Unprofessional, no delivery tracking, privacy issues
- No delivery confirmation — You don't know if the message was received
- One channel for all — Different messages need different channels
The EduBold Approach
EduBold integrates all four channels into a single interface. When you send a fee reminder, the system automatically chooses the right channel based on parent preferences and delivery history. If WhatsApp doesn't deliver, it falls back to SMS automatically.
Smart communication builds parent trust. And trust leads to timely fee payments and better school engagement.
